How we started and the things we believe in


Pareto was founded at the summit of the Eiger in 1995 (how's that for inspiration)!  We named our company Pareto Law (a mathematical principle also known as the 80/20 rule, or the Law of the Vital Few), because we see this principle in the sales industry - whereby the top 20% of talent, at any level, deliver 80% of the results.


From sales graduates to sales leaders, we are as passionate today about finding, or transforming through training, that rare 20% of sales talent, as we were the day we were founded.

Sourcing and training candidates at entry and exec levels for our clients has taken us far in the last two decades. Exciting changes are afoot - we are  continuing to expand our global presence! Need entry level sales graduates in Florida? We can help find them from our New York Office. Need a bespoke sales training solution for experienced sales professionals in Hong Kong? Get in touch with us! 

Our Mission :

To Empower People and Businesses Worldwide to Unleash their Potential

Self Belief and Application Can Take You Anywhere

Pareto is a business built on self belief and hard work.

Self belief is the all important first step, if you apply yourself in equal measure, then you can achieve anything.

The entry level graduates we place everyday, as well as their achievements, are living proof of this.

In recent years this approach has allowed us to expand globally, to diversify in the candidates we source and the clients we cater for.

Opportunities Don’t Happen, You Create Them

Proactivity is everything. We foster the kind of working culture that encourages and supports everyone to seize the day, take ownership, and make things happen for themselves. 

Sales is all about thinking big and creating your own luck. It is not the reactive businesses that stay ahead of the market, but the persistent ones who forge and maintain the strongest relationships with their clients.

Together We Are Stronger

Great ideas can come from anywhere and being inclusive and encouraging motivates people. 

In all walks of life, differing individuals that complement each other leads to a stronger collective. One person's strengths may enable the talents of an entire department.

Teamwork is not only about working together, but about recognising individual strengths and using them to the advantage of the many. This is why one of our most popular sales training courses is about teamwork and leadership; working together is just that important. 



Don’t be Afraid To Let Go of the Good, To Go for the Great

At Pareto and in business as a whole, one of the keys to growth is to never be satisfied with 'good'. As market leaders we owe it to our clients to always stay one step ahead, offering the premium in products and services; to help them achieve excellence. 

Don't get us wrong, we love to celebrate our client’s achievements as well as our own. Many of the candidates we have placed and trained have gone on to achieve great things. However, as soon as the celebrations are over it's time to buckle down and go for the next 'great' standard or innovation, whatever that might be. 

Our 22nd year of excellence

The Numbers We're Really Proud Of


23,000 sales graduates placed worldwide


97% of clients recommend us highly to colleagues 


120,000 sales professionals trained over 21 years for leading businesses worldwide. 

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