Have you got a Director of First Impressions? Maybe you should.

Chief of Customer Happiness? Amazement Officer? Or as you might know them, customer service assistant. In today’s world of customer service and sales, innovation and creativity are essential to growth and customer retention. But do these unique titles have any value?

Well, from a recruitment standpoint, it could help you to stand out from the crowded job boards. Some of the most innovative companies offer their employees unique, and compelling job titles, with the most obvious being Apple.

Almost everyone has heard (or visited) one of the Apple store's Geniuses, it’s such a powerful part of Apple’s branding, however, it’s one of the most cost-effective ways to improve employee engagement.

By offering your employees playful titles, you not only make your expectations of the role a lot clearer, but it’s also a formidable talking point with clients and prospective employees.

Here’s our round of the best job titles:

  • Director of First Impressions - Receptionist - Houghton Mifflin Harcourt
  • Director of bean-counting - Accountant - Bidlack
  • Chief Troublemaker - CEO - Matrix Group
  • Sous chef - Product development technician - Method
  • Digital prophet - attempts to predict trends - AOL

Want to switch up your title to something more playful? You can take note from the ‘Make-A-Wish Foundation’, who let their employees choose their own titles. Alternatively, you can get started with new employees. Junior staff specifically would benefit from a playful title to personalise their role, empowering them to feel part of the wider brand.

If you need support bringing in the best Customer Service Apprentices (or Amazement Officer!), you can get in touch with us here.

Have you got a Director of First Impressions? Maybe you should.

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